Last Updated on March 24th, 2025
This Privacy Policy explains the practices of the legal entity that provides access to the Platform and related services (hereinafter – Services) to you - Eurasian Broadcasting Enterprise Limited, company registered in UK with registration number 07801244 and its registered address at C/O Capepoint Co. Ltd 1 Princeton Mews, 167 - 169 London Road, Kingston Upon Thames, Surrey, England, KT2 6PT (hereinafter – SETANTA, we, our or Us), including your (hereinafter - the User or you) choices regarding the collection, use, and disclosure of certain information, including your personal information in connection with the Services
This Privacy Policy applies to you if you are external to our business and if we process your personal information.
For the purposes of data protection legislation, we will be the controller of your personal information which means that we are responsible for deciding how we hold and use your personal information.
How We Collect Information
We may collect personal information about you from various sources, including:
Directly from you, at your direction or with your consent;
From our customers and suppliers (including contractors and subcontractors) so that we can perform our contracts with them or for the purposes of the relationship between us;
From our business partners;
From social media accounts such as Facebook, Instagram and TikTok;
Automatically, through our website and from devices that you use to connect with our Services.
We will also collect additional personal information throughout the period of our relationship with you.
Types of Information We Collect
The types of personal information we collect include:
Contact information, such as a name, an email address, a postal address, and a phone number;
Demographic information, such as a date of birth, gender, and a postal code (including where it is derived from device information (such as an IP address or country code);
Username and password for any account you may create with Us;
Usage information, such as which content you view, start and stop times, when you view content, and similar information (duration and number of programme and system information related to streaming and viewing quality);
Payment or billing information;
Geolocation information;
Any information you choose to provide in connection with your use of the Services;
Details regarding your User inquiries, including interactions through our User support platforms such as helpdesks, email correspondence, text messaging and User support text messages, where recorded text chats may be utilized to assist in resolving your queries or requests.
Personal and online identifiers (such as the first and the last name, an email address, a phone number, usernames, or unique online identifiers) or similar information);
User Profile Information (such as age range and ad demographics)
your social media handle, social media activity and any details you provide to us whilst interacting with us on social media or entering any promotions.
We do not collect any “special categories” of personal information.
How We Use Your Information and What is Our Legal Basis for Using Your Information
We may use the personal information we collect for the following purposes:
Fulfill a contract, or take steps linked to a purchase of our products or services (e.g., when you pay or register to use our services):
Provide you with the Services for which you have registered;
Provide you with any other services or products that you have requested, licensed, or purchased;
As required to conduct our business and pursue our legitimate interests such as:
Respond to requests, questions and comments and provide User support;
Tailor the content we display to User in our communications, and in connection with the use of our Services;
Operate, evaluate and improve our business, our Services, and other products and services we offer (including to develop new products and services);
Conduct market research;
For the purpose of analyzing, enhancing, customizing, and assessing our offerings and your interactions with them, as well as for the development of new offerings.
Analyze and enhance our communications and strategies (including by identifying when emails and chat messages have been received and read);
Online Activity Information (such as browsing history, search history, interactions with a website, email, application, or advertisement, social media activity);
Where necessary to establish, exercise and defend legal claims. This could include using your personal information in investigations or legal proceedings, such as responding to complaints, enforcing our terms and conditions, or defending against legal claims;
Generate aggregated and anonymized data for further data analytics;
Where you give your consent or consistent with your choices:
Offer products and services that we believe may be of interest to Users;
Offer and administer promotions, sweepstakes, or other contests;
Push Notifications - You have the option to receive mobile push notifications from SETANTA. Depending on your device's operating system, you may be automatically opted in to receive these notifications. If you later decide you no longer want to receive them, you can disable them through settings.
For the purposes of direct marketing ( through channels including e-mail, SMS);
For the purposes of targeted advertising;
For legal reasons:
Enforce our contractual rights;
Detect, prevent, or otherwise address fraud other criminal activities, safety, security or technical issues and software piracy;
defend our property.
defend our civil rights in legal proceedings.
comply with legal and/or regulatory requirements.
Respond to requests by government or law enforcement authorities.
We may also use the information we have about you as necessary if we reasonably believe there has been a breach of the Terms of Use or the rights of any third party.
We also aggregate and anonymize any personal information that we collect in connection with our Services, such that the information is no longer personally identifiable or attributable to you. We use such aggregated and anonymized information for our own legitimate business purposes.
Location Data
We may collect general location information or more specific location information from you. General information, such as your country or postal code, is used for a variety of reasons, such as determining which country you reside in so we can determine whether we have the rights to show certain content to you according to the legislation. This also helps personalize the Services so we show you relevant content, including ads.
In limited situations, we use more specific location information in order to show you ads personalized to you and your interests. For instance, if you attend an event of one of our content providers, we may use associated, more specific location information provided by you or third party data providers in order to tailor content and advertisements based on your attendance.
Please note that we provide and operate the Services on behalf of or pursuant to the rights granted from content providers, whose privacy policies address data collection and use in connection with the specific application and content you are using. Please review the applicable privacy policy of the specific application you are using to determine whether and how Content Providers may collect or use location data.
Many apps and mobile operating systems allow you to limit the collection of location data from your mobile devices. Please review your app and phone settings for more information.
Cookies and Advertising
We, our affiliates, our service providers, and our business partners also collect certain information about the use of our Services by automated means, such as cookies, web beacons, pixels, and other technologies.
The information that may be collected by automated means includes:
URLs that refer users to our Services
Search terms used to reach our Services
Details about the devices that are used to access our Services (such as IP address, browser type, operating system information, also various elements such as the device category, distinctive device identification, MAC address, connection information including type (for example wifi, cellular), internet service provider, mobile device ID, linked device ID (including for connected TVs), IP address, network characteristics, television device and app details, and additional device or browser attributes and configurations.)
Details about users' interaction with our Services (such as the date, time, frequency, and length of visits, and specific pages accessed during the visits, data such as visited sites or downloaded mobile applications, along with additional details about user or user’s device.),
Data obtained through the utilization of cookies, web beacons, and similar technologies, encompassing advertising details (e.g., data regarding ad availability and distribution, website URLs, and timestamps).
Web browsers may offer users of our Services the ability to disable receiving certain types of cookies; however, if cookies are disabled, some features or functionality of our Services may not function correctly. To support and enhance the services, we may serve advertisements, and also allow third parties to serve advertisements, through the services. These advertisements are sometimes targeted and served to particular users and may come from third party companies called “ad networks.” Ad networks include third party ad servers, ad agencies, ad technology vendors and research firms. We are not responsible for the privacy practices of these ad networks and other parties. Advertisements served through the services may be targeted to users who fit a certain general profile category, which may be inferred from information you provide to us, based on your services usage patterns, or based on your activity on Third Party Services (as defined in this Privacy Policy). We do not provide personal information to any ad networks for use other than in connection with the services.
Some of our business partners that collect information about your activities on our Services may be members of organizations or programs that provide you with choices regarding the use of your browsing behavior for purposes of targeted advertising. Please note that we may work with companies that offer their own opt-out mechanisms and we do not assume liability for the effectiveness of these third-party opt-out mechanisms. Therefore, any questions or concerns regarding the opt-out process should be addressed directly to the companies that provide those mechanisms.
For more information on how SETANTA uses cookies, please click here.
How We Share Your Information
We share the information we collect with:
The SETANTA family of companies: Setanta Sports Philippines Limited, company registered in UK with registration number 14254885 and its registered address at 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ; Setanta Ukraine Limited, company registered in Ireland with with registration number 644727 and its registered address at Asgard House, 19/20 City Quay, Dublin 2, Dublin, D02k744, Ireland;
Business partners
SETANTA Users
Service providers that perform services on our behalf or with whom we may collaborate, including:
User service and support providers;
Partners with whom we jointly develop or offer products or services;
Advertising partners;
Survey and market research providers;
Analytics organizations;
Technology providers (including technology support, email and web hosting providers, email and text communications providers, and mobile app developers);
Service providers that perform services on our behalf, including for the purposes of assisting us to perform business functions and operations, and professional services such as legal advisors, accountants and consultants;
With other parties with your consent and at your direction;
We can also disclose personal information to comply with a legal or regulatory obligation (including but not limited to those mandated by governmental authorities or regulatory bodies), protect and defend SETANTA’s rights or property, protect the safety of our Users and the Services, users or the public, or to protect against legal liability.
Unless prohibited by applicable law, we reserve the right to transfer the information we maintain in the event we sell or transfer all or a portion of our business or assets. If we engage in such a sale or transfer, we will – where required by applicable law – make reasonable efforts to direct the recipient to use your personal information in a manner that is consistent with this Privacy Policy. After such a sale or transfer, you may contact the recipient with any inquiries concerning the processing of your personal information.
Social Media
When you choose to share information with your social media account about your activities on our Services, including shows you watch or like on the SETANTA platform or any other aspect of our Services, information about you and your activities will be shared with that social network. This includes when you use a social networking login (such as Facebook Login) or when you connect your social media accounts to your log-in for any Services. We will also receive information the social network generally makes available to its partners when you connect your social media account. Please remember that anything you post publicly on a social media site is generally available to anyone for use, and please be sure to consult the privacy policies and settings on your social media accounts for information about the privacy practices of the social media provider.
Minors
We do not knowingly collect personal information from persons under age 18. If we learn that we have collected personal information from a person under the age of 18, we will take steps to delete that information.
Your Rights and Choices
You have certain rights and choices regarding SETANTA’s processing of your personal information. We reserve the right to verify your identity in connection with any requests regarding personal information to help ensure that we provide the information we maintain to the individuals to whom it pertains, and allow only those individuals or their authorized representatives to exercise rights with respect to that information.
Please note that your exercise of these rights is subject to certain exemptions to safeguard the public interest (e.g., the prevention or detection of crime) and our interests (e.g., the maintenance of legal privilege). We endeavor to comply with your request as soon as reasonably practicable and in compliance with all applicable laws.
You have:
the right to be informed;
the right of access;
the right to rectification;
the right to erasure;
the right to restrict processing;
the right to data portability;
the right to object;
rights in relation to automated decision-making and profiling. Additionally, upon your request, we will take reasonable steps to ensure the permanent deletion of your personal data from our databases, unless retention is necessary for compliance with legal obligations or other legitimate purposes. We reserve the right to decline requests that are deemed unreasonable or unnecessary by law, including those that may be highly impractical, demand disproportionate technical resources, or pose operational risks such as potential fraud exposure.
Please contact us using the contact details below in the “Contact Us” section if you would like to exercise any of these rights or request more information. Where required by applicable law, we will notify you if we reject your request and notify you of the reasons, we are unable to honor your request. With respect to individuals located in the EU, where we are unable to resolve an inquiry or a complaint, you have the right to contact the data protection regulator in the European country in which you are based. If you are located outside the territory of our Services and we are unable to resolve an inquiry or a complaint to your satisfaction, you have the right to contact the data protection regulator determined under the respective regulation in your country.
Marketing
We will only send you marketing information in accordance with the marketing preferences set when you initially contact us, or that you consent or otherwise tell us that you are happy to receive marketing information or where you have purchased similar services from us previously. You may unsubscribe from receiving marketing or other commercial emails from SETANTA by following the instructions included in the email. However, even if you opt out of receiving such communications, we retain the right to send you non-marketing communications such as: transactional email communications regarding, but not limited to, the Service, your profile, and/or account.
Links to Other Websites and Third Party Content
We may provide links to other websites, services, and applications that are not operated or controlled by SETANTA (the “Third Party Services”). This Privacy Policy does not apply to the Third Party Services. While we attempt to facilitate access only to those Third Party Services that share our respect for your privacy, we cannot take responsibility for the content, privacy policies, or practices of those Third Party Services. We encourage you to review and understand the privacy practices of any Third Party Services before providing any information to or through them. Your interactions with these features are governed by the privacy policy of the Third Party Service that provides the feature.
International Data Transfers
We use third parties located in other countries other than the UK to help us run our business. As a result, we will transfer your personal information to countries outside of the UK or the European Economic Area and to countries that do not have laws that provide specific protection for personal information. In certain instances, the countries to which we transfer personal information may not have the same protection of your personal data as the UK.
In these cases, we will impose any legally required protections to the personal information as required by law before it is disclosed. We will also take all reasonable steps to ensure that your personal information is only used in accordance with this privacy notice and applicable data protection laws and is kept secure.
Where a third party will process your personal information on our behalf, we will put in place appropriate safeguards as required under data protection law. We will transfer personal information from the European Economic Area (“EEA”) to countries that the European Commission has deemed to adequately safeguard personal information, in which case no additional safeguards are required in order to transfer this information. If we transfer your personal information to other countries, we will either transfer it subject to our use of the UK’s Information Commissioner Office approved standard contractual clauses.. You may contact us for a copy of the specific safeguards applied to the export of your personal information.
Security
We use appropriate and reasonable administrative, logical, physical and managerial measures to safeguard your personal information against loss, theft and unauthorized access, use and modification. These measures are designed to provide a level of security appropriate to the risks of processing your personal information.
Data Retention
Our retention periods for personal information are based on business needs and legal requirements. We retain personal information for as long as is necessary for the processing purpose(s) for which the data was collected, and any other permissible, related purpose. For example, we may retain certain assignment details and correspondence until the time limit for claims arising from the assignment has expired. When we no longer need the personal information we collect, we either anonymize the information (in which case, we may further retain and use the anonymized information) or securely destroy the information, unless retention is necessary for compliance with legal obligations or other legitimate purposes.
Changes to Our Privacy Policy
We may at any time in our sole discretion revise or update this Privacy Policy. We will post any changes on this page and indicate at the top of this page the date this Privacy Policy was last revised. You may read a current, effective copy of this Privacy Policy at any time by visiting this page. We will also notify you of any material changes either through a pop-up notice, email or through other reasonable means. Your ongoing use of the service after these changes come into effect will signify your acknowledgment and, where applicable, acceptance of those modifications. If you prefer not to acknowledge or accept any updates to this Privacy Statement, you have the option to discontinue your use of the service.
Contact Us
If you have any questions, requests or complaints regarding this Privacy Policy, please contact us at [email protected]. If you are unsatisfied with the way we are using your personal information, you can also complain to the Information Commissioners Office at https://ico.org.uk/make-a-complaint/